Set to premiere on May 7, the latest film from Salvatore Ferragamo was inspired by the different female generations within the Ferragamo family.

To celebrate its Fiamma bags, the brand has created a special digital experience highlighting the women via a film and a series of interviews, which sees them discuss their values, style, traditions and family heritage.

https://www.youtube.com/watch?v=WbVK6VDy-wk